micro environment and macro environment in marketing

1. The environment that consists of demographic, economic, natural, technological, politic and cultural are refer to ___________________ environment.

• Macro

• Micro

• Business

• Marketing

2. In terms of its effect on marketers, the increased in petrol price, mostly effected the __________________ environment.

• Culture

• Political

• Societal

• Economic

1. _______________ is the study of the human population in terms of size, density, locations, gender, race, occupation and other statistics.

• a. Psychographics

• b. Demography

• c. Environmentalism

• d. Consumerism

4. The Australian Government regularly conducts a census, collecting information about everybody who is in Australia on a given date. Many of the questions asked in the census are demographic. Which of the following is not a demographic characteristic?

• a. Ethnicity

• b. Marital status

• c. Gender

• d. Age

• e. All of the options listed are demographic characteristics

5. The microenvironment consists of larger societal forces that affect the marketing manager such as demographic, economic, natural, technological, political and cultural forces.

• a. True

• b. False

8 .Which of the following statements is true?

• A. Demography is the study of human population in terms of size, density, location, age, gender, occupation and other statistics

• B. The technological environment is made up of institutions and other forces that affect a society's basic values, perceptions,...

• C. The ecological environment consists of factors that affect consumer purchasing power and spending patterns

• D. None of the above

9. The macro environment are the larger societal forces that affect the micro environment - demographic, economic, ecological, technological, _______, and _______ forces.

• A. political, cultural

• B. political, supplier

• C. competitor, cultural

• A. none of the above

Choose the concept to the following definition:

It consists of the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers.

• Microenvironment

• Macroenvironment

• Marketing Environment

Which of the following is a force that does NOT affect the Microenvironment?

• The company

• The Suppliers and Intermediaries

• Customers

• The economic environment

The actors close to the company that affect its ability to serve the customers are part of

• the Microenvironment

• the Macroenvironment