Learning Facebook & Instagram (Digital Marketing)

Which is the most apt reason for using Facebook Ads Manager?

• Has more than 2 billion Active Users

• Reaches out to the Target Audience

• Billing Methods are specific

• Is easy to use

Choose the correct Hierarchy (order in which you have to perform the actions)

• Ad sets -> Ads -> Account -> Campaigns

• Ad sets -> Ads -> Campaigns -> Account

• Account -> Campaigns -> Ad sets -> Ads

• Account -> Campaigns -> Ads -> Ad sets

If I have a Small Cosmetic Store, I will choose the following objective to generate my customers

• Brand awareness

• Messages

• Store visits

• App Installs

If I am handling the Digital Marketing for Uber, what will be my Campaign's objective?

• Store traffic

• Lead Generation

• Video views

• App installs

I am a Video blogger & I have uploaded my new video about Survival in Quarantine. What should be my campaign's objective?

• Messages

• Video views

• Reach

• Traffic

A subset of Custom Audience is ________ Audience.

Detailed targeting includes which of the following

1-Demographics

2-Interests

3-Behaviours

4-Connections

5-Languages

• 1,3,4,5

• 1,2,3,4

• 1,2,3

• 1,2,3,4,5

• 2,3,5

What is CPC?

• Customer per click

• Click per cost

• Cost per click

• Click per customer

What is CTA?

• Cost time approval

• Click time accuracy

• Call to Action

• Customer tracking analysis

Which option should I choose if I am running a budget friendly Campaign?

• Low budget

• Longer schedule

• Optimisation for Ad delivery

• Cost Control