Marxism: Ownership and control of content

A system of related beliefs

Leadership with the consent of those who are led

The process in which people are taught and learn the various forms of behaviour consistent with their membership of a particular culture

What does OFCOM stand for?

• Official communications

• The Office of Communiations

• Orderly features of communications

• Ownership of communications

What is concentration of ownership in the media?

• Media owners have interests in a range of media

• Media ownership is international

• Media of all kinds concentrated in the hands of a few

• Concentration of ownership within a single medium

Which of the following is not a marxist view of the media?

• Owners directly control media content

• Owners manipulate content to protect profits

• Media owners spread the dominant ideology

• There is a wide range of opinion in the media

What is hegemony?

• Dominance in society of the ruling class's set of ideas

• Values and assumptions held be editors and journalists

• Power to manage issues presented for discussion

• Power of some people, groups to limit access to information

Which of the following do not apply to passive audiences?(2 answers)

• Can accept, reject, reinterpret or ignore media content

• Unquestioningly accept dominant ideology

• Unquestioningly make only the preferred reading of content

• Make choices between media

Which two statements closely match the Neo-marxist approach to the media?

• Everyone's views are represented somewhere

• The media is mainly run by white, middle class.

• Audiences are only exposed to a limited range of opinions

• The media expresses the owners views

Vertical integration is

• Where a company buys different kinds of media

• Media organisation operating globally

• One owner acquires all aspevcts of production

• Where companies diversify into other businesses