Advertising & Promotion

What is the definition of a MESSAGE?

• How to get the message across

• What the communication needs to say

What is the definition of the MEDIUM?

• What the communication needs to say

• How to get the message across

Which of the following are advantages of using loyalty incentives?

• Repeat custom

• Customer could lose the loyalty card

• Collecting data about customers

What will a business need to think about if they are going to advertise?

• Cost

• Method

• Message

• Location of advertising

Which are ADVANTAGES of a business attending an exhibition to advertise their business?

• Potential new customers

• Competitors could be there

• Face to face contact

• Sales are not guaranteed

If a local business was to sponsor a local event what ADVANTAGES could there be for them?

• If something negative happens at the event it could be linked to the business

• Creates a positive opinion to a local target audience

• It might not be the correct target audience

• Could lead to increased sales

Which is an example of direct marketing?

• Radio advert

• Moving Billboard

• TV advert

• Leaflets posted through your door

When a business meets a potential customer face to face it is good because....

• You get to know the business owner and then you are more likely to place an order if you like them

• It doesn't take that much time to go and meet someone

• You can read body language and tell more about a person

• You can ignore them easily

If a business is small and doesn't have a large budget which adverting method would be good for them?

• Digital

• Audio

• Printed

• Ambient

Nike need to do a new advertising campaign, what method would you suggest?

• Digital

• Audio

• Ambient

• Printed