Marketing Mix

How many components are there in marketing mix?

• 3

• 4

• 2

• 9

What is not part of the marketing mix (the 4Ps)?

• Product
• Person
• Price
• Promotion

Which P is not in the Marketing MIx?

• place

• people

• price

• promotion

Packaging is part of what P?

• Product

• Place

• Promotion

• Price

Which one of the following is a benefit of new product development?

• It is cheaper to develop a new products
• The latest technology can be a feature of the new product
• Customers will always prefer newly developed products

Marketing connects __________ to _____________.

• Good to services
• Industrial products to consumer goods
• Producers to consumers
• Workers to salepeople

Define Product Mix in one sentence?

Define the term 'promotion'

• The methods a business uses to communicate with its customers to make them aware of their products
• Audio or visual form of marketing for products or services

The two types of market research are:

• Prime and second

• First and second

• Primary and Secondary

Promotion is how a business tells customers about a product.

• True

• False