2.2 Marketing Mix Review

2.2 Marketing Mix Review

10th - 11th Grade

15 Qs

quiz-placeholder

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2.2 Marketing Mix Review

2.2 Marketing Mix Review

Assessment

Quiz

Business

10th - 11th Grade

Hard

Created by

Clare Foster

Used 181+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which of the following is not part of the design mix?

Price

Aesthetics

Economic Manufacture

Function

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

A designer pair of jeans is most likely to focus on

function

aesthetics

economic manufacture

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which part of the product life cycle is when sales are high but not increasing

Introduction

Growth

Maturity

Decline

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Kellogg's making well-known cereals into cereal bars is an example of

an extension strategy

an expansion strategy

a development strategy

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Media Image

All products have the same shape lifecycle.

True

False

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

A mass market product such as Walkers Crisps will use which pricing strategy?

High margin, low volume

High volume, low margin

High volume, high margin

Low margin, low volume

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

A business selling new flavours of soft drinks is likely to do what to their pricing at the introduction phase of the life cycle?

Raise prices

Cut prices

Keep prices the same

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