2.2 Marketing Mix Review

Which of the following is not part of the design mix?

• Price

• Aesthetics

• Economic Manufacture

• Function

A designer pair of jeans is most likely to focus on

• function

• aesthetics

• economic manufacture

Which part of the product life cycle is when sales are high but not increasing

• Introduction

• Growth

• Maturity

• Decline

Kellogg's making well-known cereals into cereal bars is an example of

• an extension strategy

• an expansion strategy

• a development strategy

All products have the same shape lifecycle.

• True

• False

A mass market product such as Walkers Crisps will use which pricing strategy?

• High margin, low volume

• High volume, low margin

• High volume, high margin

• Low margin, low volume

A business selling new flavours of soft drinks is likely to do what to their pricing at the introduction phase of the life cycle?

• Raise prices

• Cut prices

• Keep prices the same

A business selling a new treatment for cancer is likely to do what to their prices when they first launch?

• Cut prices

• Raise prices

• Nothing

A brand of luxury watches is likely to sponsor which kind of event?

• The new series of Love Island

• Premier League football coverage

• Cowes week sailing regatta

Giving your product a distinctive identity is known as..

• marketing

• selling

• branding