Retail Management

The word “retail” has been derived from which word?

• a. Latine

• b. French

• c. Greek

• d. Persian

Mall is

• only one store

• one brand store

• multiple stores of different brands

• one store with multiple brands

who is a retailer

• who manufactures goods

• who supplies goods in small quantities

• who supplies goods in bulk

• who advertises goods

­­­______ are that marketing tool which helps to capture, store, retrieve and display multiple data sets to the consumer.

• Kiosks
• Vending Machines
• CRM
• Database

____ refers to door-to-door or at home sales.

• Direct marketing
• Direct selling
• Telemarketing
• Direct mailing

Exclusive brand store means

• Bata

• Lenskart

• Unlimited

• Brandfactory

E-retailing refers to

• a. sales of electronic items

• b. catalog shopping

• c. computerized store

• d. retailing and shopping through internet

Shopping malls, super markets and hypermarkets come under which type of marketing?

• a. wholesale

• b. retail

• c. direct marketing

• d. agent service

Which of the following is NOT an example of non-store retailing?

• a. mail order.

• b. party plan

• c. department store

• d. Catalogue shop.

Listen to the audio and tell the exact word that has been spoken.

• Retailer

• Retailing