L2 BTEC Tech Marketing Learning Aim A

Which of these is a function of marketing?

• Cold calling

• Following up on leads

• Anticipating and satisfying customer requirements

• Demonstrating products

Which of these is not a function of marketing?

• Identifying a customer want or need

• Developing a product to meet the customer's needs

• Check the business is charging the right price

• Building customer relationships

True or False?

Marketing involves encouraging people to buy a product or service.

• True

• False

True or False?

Marketing includes advertising, selling, and delivering products to consumers.

• True

• False

A group of people or companies who want a product or service and are willing and able to buy it.

• price
• product
• advertising
• market

Which of these is not a key skill needed for interpersonal communication

• Speaking to customers

• Responding to queries

• Interviewing people/customers

• Creating leaflets

Which of these is a key skill for written communication

• Calling customers

• Putting together information packs

• Time management

• Handing out leaflets

Which of these is not a key skill required for a job in marketing?

• Influencing and negotiating skills

• Computer skills

• Organisation skills

• Driving skills

BLANK is identifying, anticipating and satisfying customer requirements

BLANK teams sell products and services