Marketing

Marketing involves encouraging people to buy a product or service.

• True

• False

Marketing includes advertising, selling, and delivering products to consumers.

• True

• False

Marketing that utilizes Internet and online based technologies is known as

• Relationship Marketing

• Traditional Marketing

• Digital Marketing

• Cause Marketing

A marketing .............. refers to a business's overall plan for reaching prospective consumers.

• price

• promotion

• strategy

• place

Email is an example of indirect marketing.

• True

• False

The act of buying of the same brand over and over again is known as ...

• prospective buyer

• advertising campaign

• company image

• buying habit

Tangible products that we use to satisfy our wants and needs

• Goods

• Services

• Marketing

• Tangible

Intangible items that have monetary value and satisfy needs and wants

• Goods

• Services

• Marketing

• Tangible

"Marketing" a product includes...

• exchange of a commodity for money

• the action or business of promoting and selling products or services

• the action or activity of gathering information about consumers' needs and preferences

Needs of _________ are being focused in Marketing.

• Customer

• producer

• Retailer

• wholesaler