Advertising and Personal selling

What is the definition of the MEDIUM? (In reference to advertising)

• What the communication needs to say

• How to get the message across

Promotions is the marketing process ‘that ________, _______ and ________ buyers on a product.

• tells, announces, informs

• informs, persuades, reminds

• entices, forces, persuades

• tells, forces, reminds

____________ advertising are mainly brief messages designed chiefly to keep a product in the mind of the consumer once the product is already familiar.

• Reminder

• Persuasive

• Comparative

• Informative

In which advertising the objective is to promote the sale or reputation of a particular product or service.

• Institutional Advertising

• Concept advertising

• Persuasive advertising

• Product Advertising

The advantages of having a strong brand are:

• Retailers or service sellers do not want to stock top selling brands

• Brands inspire customer loyalty

• The brand owner can usually charge low prices

• They are expensive to develop.

Informative advertising main aim is to ____

• increase consumer awareness.

• decrease consumer awareness.

• convince the consumer to use your business and not a competitors.

• make the consumer feel they were ‘right’ to buy your product.

Promotion =

• Making a financial contribution to an event/person in return for publicity

• Any promotion that does not involve using the media

• An organisations attempt to communicate with interested parties

• An attempt to obtain or retain customers by drawing their attention to a brand or products.

What involves giving a business a name, image, symbol or logo?

• Advertising

• Marketing

• Promotion

• Branding

What is the practice of using the consumers emotions to build a brand.

• Emotive promotion

• Emotional marketing

• Emotional branding

• Skimming

a short simple tune, often with words, that is easy to remember and is used to advertise a product on the radio or television

• logo

• slogan

• jingle

• clip