Ch. 1 Marketing Intro Terms

The activity or profession of producing advertisements for commercial products or services.

• Advertising

• Marketing

The action or process of keeping financial accounts.

• Accounting

• Finance

Individuals who purchase products and services to satisfy needs.

• Consumers

• Market

The action or process of supplying goods to stores and other businesses that sell to consumers.

• Distribution

• Selling

Moral rules or principles that guide individuals and businesses.

• Management

• Ethics

The management of large amounts of money, especially by governments or large companies.

• Management

• Finance

The process of dealing with or controlling things/people.

• Management

• Operations

A unique group of prospective customers a business wants to serve, as well as their locations.

• Market

• Distribution

The action or business of promoting and selling products or services.

• Advertising

• Marketing

Using the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotion of a product or service.

• Marketing concept

• Ethics