Brand Management

The set or the different kinds of products made by a company is called as _____________

• product range or product line

• product placement

• product launch

• product lifecycle

Use of a well-known person to advertise products

• product endorsement

• product placement

• product launch

• product range

the introduction of a product to the market

• product launch

• product lifecycle

• product placement

• product range

How do we get the information about what consumers want or need with regard to a particular brand

• market research

• market share

• market segment

• market challenger

Name of the brand

• Lamborghini
• Mustang
• Porsche
• Ferrari

Brand Loyalty is defined as ___________

• The title given to a product by the company that makes it

• Using an existing name on another type of product.

• The ideas and beliefs people have about a brand.

• The tendency to always buy a particular brand.

Image (Brand)

• The title given to a product by the company that makes it.

• Using an existing name on another type of product.

• The ideas and beliefs people have about a brand.

• The tendency to always to buy a particular brand.

Awareness (Brand)

• The title given to a product by the company that makes it.

• Using an existing name on another type of product.

• The ideas and beliefs people have about a brand.

• The tendency to always buy a particular brand.

• How familiar people are with a brand (or its logo and slogan ).

Name (Brand)

• The title given to a product by the company that makes it.

• Using an existing name on another type of product.

• The ideas and beliefs people have about a brand.

• The tendency to always buy a particular brand.

• How familiar people are with a brand (or its logo and slogan ).

Product Life cycle is defined as

• The set of products made by a company.

• The use of a well-known person to advertise products.

• When products are used in films or TV programs.

• The introduction of a product to the market.

• The length of time people continue to buy a product. or the time frame from the introduction of product to its declining stage