Brand Management

Brand Management

University

25 Qs

quiz-placeholder

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Brand Management

Brand Management

Assessment

Quiz

Business

University

Medium

CCSS
L.11-12.6, L.9-10.6, W.11-12.2D

+2

Standards-aligned

Created by

Nivedh Eustace

Used 333+ times

FREE Resource

25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The set or the different kinds of products made by a company is called as _____________

product range or product line

product placement

product launch

product lifecycle

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Use of a well-known person to advertise products

product endorsement

product placement

product launch

product range

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

the introduction of a product to the market

product launch

product lifecycle

product placement

product range

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do we get the information about what consumers want or need with regard to a particular brand

market research

market share

market segment

market challenger

5.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Media Image
Name of the brand
Lamborghini
Mustang
Porsche
Ferrari

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Brand Loyalty is defined as ___________

The title given to a product by the company that makes it

Using an existing name on another type of product.

The ideas and beliefs people have about a brand.

The tendency to always buy a particular brand.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Image (Brand)

The title given to a product by the company that makes it.

Using an existing name on another type of product.

The ideas and beliefs people have about a brand.

The tendency to always to buy a particular brand.

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