02 B2B Marketing Definition

When you buy a formal shirt for yourself to attend an interview, it is a ____ transaction.

• B2B

• B2C

When your College buys the same formal shirt for you for placement preparations, it is a ____ transaction.

• B2C

• B2B

When Airtel buys soft drinks for its staff-cafeterias, it is a ____ transaction.

• B2C

• B2B

When you start an Interior-Decoration business and purchase a paint brush, it is a ____ transaction.

• B2B

• B2C

The transaction of Delhi Govt. Health Service Department buying medicines for free distribution to Slum-dwellers is a ____ transaction.

• B2C

• B2B

The ‘Anytime Fitness’ chain of Gyms is a ________ type of B2B customer for a Gym Machine manufacturer.

• Private sector manufacturing enterprise

• Private sector Service enterprise

• Private sector reseller chain

• Govt. sector service firm

Indian Railways is a ________ type of B2B customer.

• Govt. organization in manufacturing sector

• Govt. organization in reselling business

• Private sector service firm

• Govt. organization as a service firm

McDonald’s buys potatoes in bulk to make French Fries. This is an example of _____ in B2B marketing.

• Purchased product used for retail selling

• Purchased product used for its in-house operations

• Purchased product used as component raw material for McDonald’s final product

The ‘Anytime Fitness’ chain of Gyms buys the Protein supplement from you and serves it as a part in a monthly Gym service Package to its member customers. Which ONE of the following is true for this B2B transaction?

• Private sector manufacturing firm buys your product as component of its final product

• Private sector Service firm buys your product as component of its final service product

• Private sector Service firm buys your product to perform its operations better.

• Private Reseller chain buys your product in bulk and sells it to its members.

Indian Passport Office has outsourced its operations to TCS. What kind of B2B transactions is this?

• Govt. organization is reseller for TCS

• Govt organization buys TCS service product as a component for its final service product to individuals

• Govt organization buys TCS service product for its own in-house consumption in business operations.