Product & Brand Management - Quiz 1

Product & Brand Management - Quiz 1

University

20 Qs

quiz-placeholder

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Product & Brand Management - Quiz 1

Product & Brand Management - Quiz 1

Assessment

Quiz

Business

University

Hard

Created by

Ruchika Nayyar

Used 77+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Effective product or service management help business to perform which action

To Barter

To Compete

To Prospect

To Recruit

2.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

What is the most important parameter of category attractiveness

Company, Competition, Customer

Market, Customer, Competition

Segmentation, Targeting, Positioning

Company, Competitor, New Entrant

3.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

At the stage of growth in category attractiveness which quadrant of BCG Matrix plays the most important role

Cash Cows

Star

Question Mark

Dog

4.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

The brand of a specific product.

Product Brand

Generic Brand

Brand

Private Brand

5.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Series of advertisements with a similar look and feel on a specific product, service or brand

Advertising Campaign

Commercial Advertising

Product Specific Advertising

Bookmark

6.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Product management involves Planning, obtaining, developing and executing in response to which possibility?

Competitors only

Government Regulations

Government Regulations

Market Opportunities

7.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

What is need-satisfying ability of a product.

Corporate Brand

Benefits

Targeting

Positioning

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