Product & Brand Management - Quiz 1

Effective product or service management help business to perform which action

• To Barter

• To Compete

• To Prospect

• To Recruit

What is the most important parameter of category attractiveness

• Company, Competition, Customer

• Market, Customer, Competition

• Segmentation, Targeting, Positioning

• Company, Competitor, New Entrant

At the stage of growth in category attractiveness which quadrant of BCG Matrix plays the most important role

• Cash Cows

• Star

• Question Mark

• Dog

The brand of a specific product.

• Product Brand

• Generic Brand

• Brand

• Private Brand

Series of advertisements with a similar look and feel on a specific product, service or brand

• Advertising Campaign

• Commercial Advertising

• Product Specific Advertising

• Bookmark

Product management involves Planning, obtaining, developing and executing in response to which possibility?

• Competitors only

• Government Regulations

• Government Regulations

• Market Opportunities

What is need-satisfying ability of a product.

• Corporate Brand

• Benefits

• Targeting

• Positioning

The least profitable stage of the Product Life Cycle is

• Growth

• Decline

• Maturity

• Introduction

Which kind of non-traditional product life cycle is this?

• Cycle - Recycle

• Growth - Slump - Maturity

• Style, Fashion, Fad

• Seasonal

What happens during the Maturity stage of the Product Life Cycle?

• Sales are at their highest but business is increasing at the lowest rate

• Competitors have entered the market

• The market may be saturated, slowing the growth of sales

• All of the Above