Marketing Research

Marketing Research

University

50 Qs

quiz-placeholder

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49 Qs

Marketing Research

Marketing Research

Assessment

Quiz

Business

University

Medium

Created by

Mabel Lopez

Used 65+ times

FREE Resource

50 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What type of data is non-numerical?
Quantitative
Qualitative
Primary
Secondary

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What type of data is compiled for some purpose other than the current investigation?
Quantitative
Qualitative
Primary
Secondary

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What type of data is observed & recorded directly in order to address a specific issue?
Quantitative
Qualitative
Primary
Secondary

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Resource libraries, economic census, trade shows & associations would be examples of what kind of data sources?
Tertiary
Secondary
Primary
Unprofessional

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Mail surveys, phone surveys, personal interviews, & online surveys are examples of what type of data collection?
Tertiary
Secondary
Primary
Unreliable

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

___________ is data originated by the researcher for the specific purpose of addressing the research problem

Primary data

Secondary data

Experimental data

Virtual data

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

__________ is research conducted to gain ideas and insight into the problem confronting the management or the researcher

exploratory research

conclusive research

descriptive research

causal research

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