SEM-1 eDynamics Unit 2

A commodity’s demand causes its price to go up.

• true

• false

A consumer’s want or need for a certain commodity is called its

• Supply

• Demand

• Sales potential

• Feasibility

A line of toys based on a popular children’s TV series is an example of

• Core products

• Ancillary products

• Sponsored products

• Endorsed products

All of the following are true of professional athletes and entertainers EXCEPT

• They have to travel frequently.

• They must have some degree of talent.

• They all make about the same amount of money.

• They must continually train or practice.

An athlete or entertainer can be considered a core product.

• true

• false

An athlete who is unpaid is referred to as

• A commodity

• An amateur

• A professional

• An agent

A person or individual who supports an athlete or entertainer either with supplies or cash is referred to as a/an

• Publicist

• Agent

• Sponsor

• Promoter

Copyright infringement within the entertainment industry is referred to as

• Piracy

• Theft of intellectual property

• CD burning

• Ancillary theft

Copyright infringement within the entertainment industry negatively affects

• Brand

• Reputation

• Revenue

• Marketing

Corporate sponsorships are usually effective for sponsors and those whom they sponsor.

• True

• False