Distribution & Supply Chains

True or False: When looking at the 4 Ps, distribution is key to Place

• True

• False

True or False: Distribution is not an economic concept

• True

• False

The path a product takes from the producer to the final user is called...

• Channel Members

• Channel of Distribution

• Marketing Plan

• Logisitcs

Examples of channel members are:

• Producer

• Wholesalers

• Retailer

• All of the abover

True or False: Channel Members help to move products through the path of distribution

• True

• False

Adjusting for differences between producers and consumers is NOT needed for distribution.

• True

• False

Goods or services are sold from the producer directly to the final user is called...

• Direct Distribution

• Indirect Distribution

When goods or services are sold through the use of intermediaries is called...

• Direct Distribution

• Indirect Distribution

Doritos sold in all types of retail, grocery, and convenience stores is an example of what type of Distribution Intensity?

• Intensive

• Selective

• Exclusive

Protected territories, franchises & exclusive deals, complete control and regulation of the distribution channel are what type of Distribution Intensity?

• Intensive

• Selective

• Exclusive