Consumer Decision Making Process

Which of the following is the first step of the consumer decision making process?

• Information searching

• Alternative evaluation

• Need identification

• Purchase decision

Selecting a set of brands and then considering when and where to buy describes which of the following types of purchase behavior?

• Item first

• Outlet first

• Function first

• Price first

Which of the following steps of the consumer decision making process involves comparing the product to expectations and deciding whether it is satisfying or dissatisfying?

• Alternative evaluation

• Post-purchase evaluation

• Information searching

• Need identification

Allison would like to bake a cake but realized she is out of milk. Which of the following stages of the consumer decision making process is this an example of?

• Need identification

• Information searching

• Alternative evaluation

• Purchase decision

Buying the same brand of goods is a result of which of the following types of information searching?

• Internal searching

• External searching

• Basic searching

• Extensive searching

What does a customer try to achieve by asking “what problem am I trying to solve?”

• Conducting product research

• Identifying the needs

• Listing the attributes

• Comparing the items

Which of the following is NOT determined by the personality of a customer?

• Whether the customer is a practical shopper

• Whether the customer is loyal to certain brands

• Whether the customer tends to use coupons

• Whether the customer has awareness of the product

Which of these is not part of the decision making process?

• Gather information

• Consider the consequences

• Evaluate the results

• Agonize

Factors that can influence our decisions are: (select all that apply)

• Values

• Age

• Family

• None of the above

A year ago James could purchase 4 limes for one dollar. Today he can purchase 2 limes for the same dollar. This indicates

• deflation

• inflation

• interest rates

• the effects of a trade war with China