SEM 1.01 & 1.02 Review

Any sporting event or news broadcasting through a media outlet.

• Sporting Goods

• Sport Media

• Event Marketing

• Sponsor

Equipment and Apparel essentials to the sport itself, such as, baseball, helmet, gloves, shoes, uniforms, hats.

• Sport Media

• Non-sport

• Sporting Goods

• Brand

Designing or developing a live themed activity or occasion to promote a product, cause, or organization.

• Event Marketing

• Marketing

• Sport Marketing

• Non-Sport Event Marketing

Businesses or organizations that pay to associate their names or products with a sporting event.

• Media

• Sponsor

• Brand

• Fiscal Impact

When a professional football expansion team is established in a community, which economic impact might happen?

• Business closures

• Job layoffs

• Increased job creation and more consumer spending.

• Slow business for local restaurants

Customers purchase sports products for 3 reasons: Those include entertainment, health, and ________________

• Promotion

• Unhealthy lifestyle

• Achievement

• Communication

Surrounding communities benefit from professional sports teams by which action occurring?

• Endorsing politics

• Attracting tourist dollars.

• Hiring lawyers for legal battles

• Creating new parking spaces

One characteristic of event marketing involves promoting and selling which product or service?

• Tangible product

• Nonperishable item

• Physical appeal

• Unique experience

One of the main differences between professional and amateur athletes is that for professionals, the game is often what to the players?

• Free of charge

• Closed to the public

• Played for enjoyment

• Their occupation

Which persons help create the excitement and enthusiasm that make the games what they are?

• Team owners

• Spectators

• Coaches

• Trainers