Persuasive language techniques and appeals

What are persuasive language techniques and/or appeals?

• They're large sticks that you hit people with if they don't do what you want.

• They are language skills used in writing to persuade people to believe something.

• They are language skills used in writing and speaking to persuade people to believe nothing.

• They are language skills used in writing and speaking to persuade people to believe something.

How many persuasive language appeals are there?

• 2

• 4

• 8

• 6

What are the four persuasive language appeals called?

• Logos, Ethos, Pathos and Kairos.

• Logic, Ethics, Passion and cake.

• Logos, Ethos, Pathos and Karos.

• Peter, Siven, Jack and Wilson.

Logos persuades people by appealing to their sense of what?

• Hunger

• Emotion

• Logic

• Time

Ethos persuades people by appealing to their sense of what?

• Credibility

• Fashion

• Suffering

• Logic

Pathos persuades people by appealing to their sense of.....?

• Time

• Logic

• Credibility

• Emotion

Statistics, facts and figures can be used as persuasive techniques to enhance the appeal of what?

• Ethos

• Pathos

• Logos

• Kairos

Why are statistics and facts often used in relation to Logos?

• Why not?

• Because statistics, facts and Logos are best friends.

• Because statistics appeal to our sense of reason and logic.

• Because facts appeal to our sense of emotion.

“Because of the invasion I lost my home, job, all my possessions and my entire family were killed or imprisoned.”

The above quote appeals to our sense of emotion. This falls under the category of what persuasive language appeal?

"My doctor says eating too much junk food will make me fat."

This persuasive language technique is known as what?

• Emotive language.

• An appeal to authority/credibility.

• Statistics and facts,

• Rhetorical questions.