marketing chapter 3

Sam has been directed to study the demographic, economic, political, and cultural forces that affect an organization. In this instance, Sam has been directed to study the ________ of the organization.

• A) macroenvironment

• B) microenvironment

• C) internal environment

• D) marketing mix

LandPort Transportation and Omega Warehousing help companies move and stock goods from their manufacturing plants to their destinations. These two businesses are examples of

• A) resellers

• B) marketing services agencies

• C) financial intermediaries

• D) physical distribution firms

Dan has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ________ of the company.

• A) macroenvironment

• B) microenvironment

• C) technological environment

• D) demographic environment

Sam has been directed to study the demographic, economic, political, and cultural forces that affect an organization. In this instance, Sam has been directed to study the ________ of the organization.

• A) macroenvironment

• B) microenvironment

• C) internal environment

• D) marketing mix

________ help companies stock and move goods from their points of origin to their destinations.

• A) Retailers

• B) Physical distribution firms

• C) Marketing services agencies

• D) Resellers

LandPort Transportation and Omega Warehousing help companies move and stock goods from their manufacturing plants to their destinations. These two businesses are examples of ________.

• A) resellers

• B) marketing services agencies

• C) financial intermediaries

• D) physical distribution firms

The marketing team of 7 Star Inc., a company manufacturing smartphones, is currently studying the size, density, location, age, and occupation of its target market. Which of the following environments is being studied in this scenario?

• A) demographic environment

• B) political environment

• C) economic environment

• D) technological environment

Mary Adams is helping her company develop a marketing program for a new product line. The program is designed to appeal most to less materialistic consumer groups who are likely to prize experience, not acquisition. The marketing program is most likely designed to appeal to which of the following demographic groups?

• A) Generation X

• B) Millennials

• C) Echo Boomers

• D) Silent Generation

As a consequence of the concern for the natural environment, many companies are developing strategies and practices that support ________.

• A) government intervention

• B) environmental sustainability

• C) deregulation

• D) mass marketing

A business's suppliers are the most important actors in the company's microenvironment.

• true

• false