It is a part of a market that contains a group of buyers with similar buying habits.

• Market

• Market segment

• Mass market

• Market segmentation

Which is NOT part of the group?

• Gender

• Age

• Birthdays

• Location

Which is NOT part of the group?

• Retain more customers

• Gain share of the market segment

• Enhanced profits for the business

• Lacks opportunities for growth

Which is NOT an issue when segmenting a market?

• Lack of data

• difficulty in predicting consumer behaviour

• hard to reach customer segments once identified

• target marketing communications

It ignores segmentation and seeks to appeal to all of the customers within different segments.

• Niche marketing

• Mass marketing

• Marketing

• Market segmentation

Which does NOT belong to the group?

• knowledge

• application

• evaluation

• communication

It refers to a management process of anticipating, understanding and satisfying customer needs at a profit.

• Market segmentation

• Marketing

• Mass marketing

• Niche marketing

Which is NOT a role of marketing?

• Identify customer needs

• Maintain customer loyalty

• Anticipate changes in customer needs

• Business expansion

It refers to the capacity of the company to use its own resources to advertise its products to the customers.

• Middle Line

• Above the line

• Below the line

• Within the line

Which is NOT part of the group?

• Celebrity endorsement

• Price reduction

• Point of sale

• Competition