Marketing 101

Which of the following is the activity of institutions, and processes for creating, delivering, and exchanging offering that have value for customers, clients, partners, and society at large.

• Finance

• Accounting

• Marketing

• Distribution Channel

THE ULTIMATE USER OF A GOOD OR SERVICE

• Consumer

• Supplier

• Wholesaler

• Retailer

What is the FULL NAME of your Professor?

• Christian Alex Reyes

• Ian Alex Reyes

• Christian Reyes

• Alex Christian Reyes

the recognition of any difference between a consumer's actual state and some ideal or desired state

• needs

• wants

• demand

• market

the desire to satisfy needs is specific ways that are culturally and socially influenced

• market

• needs

• demand

• wants

the outcome sought by a consumer that motivates buying behavior- that satisfies a need or want

• worth

• value

• benefits

customers desires for products coupled with the resources needed to obtain them

• wants

• needs

• demand

• market

• exchange

any location or medium used to conduct an exchange

• exchange

• market place

• demand

• product

all the customers and potential customers who share a common need that can be satisfied by a specific product who have the resources to exchange for it, who are willing to make the exchange, and who has the authority to make the exchange

• market

• demand

• wants

• needs

a tangible good, service idea, or some combination of these that satisfies consumer or business customer needs through the exchange process; a bundle of attribute including features, functions, benefits, and uses

• Place

• Service

• People

• Experience

• Product