Enterprise Promotional Mix

Which aspect of the promotional mix is missing?

Direct Marketing, Personal Selling, Public Relations, Advertising

• Incentives

• Sales Promotion

• Face to Face

• Email

What is a disadvantage of advertising?

• It doesn't reach many people

• It is unreliable

• It is expensive

• It might communicate the wrong message

What is a disadvantage of personal selling?

• You can only reach a limited number of people

• It is expensive

• People might expect this type of service all the time

What is an advantage of personal selling?

• The seller can build up a rapport with the customer

• It is cheap

• It is very quick to contact people

Name two advertising methods

• Audio

• Mobile Phone

• Moving image

• Letter

Name two methods of sales promotion

• Loyalty Scheme

• Text Message

• Email

• Coupon

The main disadvantage of Direct Marketing

• It may get thrown away or ignored

• It might not get to the person quick enough

• It reaches too many people

Name two methods of Public Relations

• Sponsorship

• Post

• Exhibition

• Text Message

The main aims of advertising are to Inform and.......

• Read

• Persuade

• Purchase

• Pay

What is a disadvantage of using Coupons as a method of sales promotion?

• Sales will go down once people have used up their coupons

• They are expensive

• They look cheap

• Not everyone can use them