Which aspect of the promotional mix is missing?
Direct Marketing, Personal Selling, Public Relations, Advertising
Enterprise Promotional Mix
Quiz
•
Other, Business
•
KG - 4th Grade
•
Medium
Hannah Sansbury
Used 3+ times
FREE Resource
15 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which aspect of the promotional mix is missing?
Direct Marketing, Personal Selling, Public Relations, Advertising
Incentives
Sales Promotion
Face to Face
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a disadvantage of advertising?
It doesn't reach many people
It is unreliable
It is expensive
It might communicate the wrong message
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a disadvantage of personal selling?
You can only reach a limited number of people
It is expensive
People might expect this type of service all the time
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is an advantage of personal selling?
The seller can build up a rapport with the customer
It is cheap
It is very quick to contact people
5.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Name two advertising methods
Audio
Mobile Phone
Moving image
Letter
6.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Name two methods of sales promotion
Loyalty Scheme
Text Message
Coupon
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The main disadvantage of Direct Marketing
It may get thrown away or ignored
It might not get to the person quick enough
It reaches too many people
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