Enterprise Promotional Mix

Enterprise Promotional Mix

KG - 4th Grade

15 Qs

quiz-placeholder

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Enterprise Promotional Mix

Enterprise Promotional Mix

Assessment

Quiz

Other, Business

KG - 4th Grade

Medium

Created by

Hannah Sansbury

Used 3+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which aspect of the promotional mix is missing?

Direct Marketing, Personal Selling, Public Relations, Advertising

Incentives

Sales Promotion

Face to Face

Email

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a disadvantage of advertising?

It doesn't reach many people

It is unreliable

It is expensive

It might communicate the wrong message

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a disadvantage of personal selling?

You can only reach a limited number of people

It is expensive

People might expect this type of service all the time

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is an advantage of personal selling?

The seller can build up a rapport with the customer

It is cheap

It is very quick to contact people

5.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Name two advertising methods

Audio

Mobile Phone

Moving image

Letter

6.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Name two methods of sales promotion

Loyalty Scheme

Text Message

Email

Coupon

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The main disadvantage of Direct Marketing

It may get thrown away or ignored

It might not get to the person quick enough

It reaches too many people

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