International Marketing Management

Topics included in International Business but not in IM

• Transfer of Technology

• Exporting

• Outsourcing

• Joint Venture

CHARACTERSTICS OF IM

• Broader market is available

• Intense Competition

• Involves low risk and challenges

• Requires broader competence

Write one point of importance of International Marketing

IM helps in

• Earning foreign exchange

• Boost brand reputation

• Disconnect business with the world

• Cultural exchange

An international agreement that allows foreign firms, either exclusively or non-exclusively, to manufacture a proprietor’s product for a fixed term in a specific market.

• Licencing

• Joint Venture

• Exporting

• Franchise

More detailed and complete form of licensing is ___________

Goods and services that are produced in one country and sold to buyers in another are called__________

Foreign goods exported in the same state as previously imported, to the rest of the world.

• Exports

• Re exports

• Illegal

• Immoral

A local and a foreign firm join hands to form a third company to exploit the strengths of both companies. Such an arrangement is called a _________

A firm should open a fully owned foreign subsidiary when

• The host country encourages FDI

• Firm is looking for short term profits

• Firm has just started selling in the host country

• Firm wants to take full control over production and promotion in the target market