International Marketing Management

Topics included in International Business but not in IM

• Transfer of Technology

• Exporting

• Outsourcing

• Joint Venture

CHARACTERSTICS OF IM

• Broader market is available

• Intense Competition

• Involves low risk and challenges

• Requires broader competence

Write one point of importance of International Marketing

IM helps in

• Earning foreign exchange

• Boost brand reputation

• Disconnect business with the world

• Cultural exchange

An international agreement that allows foreign firms, either exclusively or non-exclusively, to manufacture a proprietor’s product for a fixed term in a specific market.

• Licencing

• Joint Venture

• Exporting

• Franchise

More detailed and complete form of licensing is (a)  

Goods and services that are produced in one country and sold to buyers in another are called (a)  

Foreign goods exported in the same state as previously imported, to the rest of the world.

• Exports

• Re exports

• Illegal

• Immoral

A local and a foreign firm join hands to form a third company to exploit the strengths of both companies. Such an arrangement is called a (a)  

A firm should open a fully owned foreign subsidiary when

• The host country encourages FDI

• Firm is looking for short term profits

• Firm has just started selling in the host country

• Firm wants to take full control over production and promotion in the target market