Ch 2 Stukent Vocabulary

_________ ________ is the simulation of human intelligence processes by machines, especially computer systems

_______ ________ is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a target audience

_____ happens when the desired outcome of a marketing message is achieved

_________ segmentation based on gathering information on a specific part of a population, especially identified by average age, income, education, etc

________ _________ is content that is continually relevant and not dated, and that helps drive new traffic to a destination

_________ is a social media management tool that allows users to schedule and post updates to pages or profiles on social platforms

______ ________ is a marketing strategy that focuses on attracting customers via company-created Internet content.

________ is a person with a strong influence in his or her particular field of expertise

What is the business metric used to evaluate the success of an organization, employee, etc., to track and analyze factors crucial to the success of an organization?

What is the marketing method that is considered to be indirect; a brand sends a message to a large audience rather than to an individual?