The Marketing Guru

Broadcasting, Online, Mobile and outdoor are example of _____ method

• Advertising

• Planning

• Pricing

• Presentation

Online and social media is categorise as ______

• Indirect marketing

• Personal selling

• Direct and digital marketing

• Formal marketing

Which of the below is NOT in the step when developing an effective marketing communication?

• Identify the target audience

• Determine the communication structure from competitor

• Design the message

• Collect feedback

______ is directed to an audience’s sense of what is right and proper.

• Rational appeal

• Emotional appeal

• Moral appeal

• Fiction appeal

_____ channels are media that carry messages without personal contact or feedback, including major media, atmospheres, and events

• Personalise communication

• Nonpersonal communication

• Vertical structure communication

• Parity inclusion communication

____ make and sell” view includes the firm’s raw materials, productive inputs, and factory capacity.

• Supply chain

• Demand chain

• Respond chain

• Planning chain

_____ is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.

• Decision Channel

• Multi Channel

• Distribution Channel

• Advertising Channel

Reaching an agreement on price and other terms of the offer so that ownership or possession can be transferred is referring to -____________

• Promotion

• Matching

• Negotiation

• Financing

_________ is the cutting out of marketing channel intermediaries by producers or the displacement of traditional resellers by new intermediaries.

• Disseminate

• Disintegrate

• Dissintermediation

• Disoriented

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