Marketing Positioning Quiz

Marketing Positioning Quiz

University

10 Qs

quiz-placeholder

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Marketing Positioning Quiz

Marketing Positioning Quiz

Assessment

Quiz

Other

University

Hard

Created by

Trâm Thùy

Used 3+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Positioning strategy is concerned with ___________, _____________, and _____________ distinctive differences.

finding, targeting, eliminating

creating, communicating, maintaining

praising, highlighting, saturating

anticipating, reducing, minimizing

purchasing, financing, consuming

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In marketing terms, ____________ means providing a relatively narrow product mix for a particular market segment.

cantor

synopsis

focus

phyla

class

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT one of the four basic focus strategies?

Service focused

Unfocused

Fully focused

Refocused

Market focused

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A ____________ is composed of a group of buyers who share common characteristics, needs, purchasing behavior, or consumption patterns.

target class

class

focal segment

market segment

target segment

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A(n) ____________ is one that a firm has selected from among those in the broader market and may be defined on the basis of several variables.

general segment

segmentation field

target segment

holistic segment

mass customization

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The same individuals may set different priorities for attributes according to all

EXCEPT which of the following?

The purpose of using the service.

The cost of the service.

Whether the individual is using the service alone or with a group.

Who makes the decision.

The timing of use.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which of the following is the best example of a determinant characteristic for airline

travel?

Media Image
Media Image
Media Image
Media Image
Media Image

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