Sponsorship

Definition of sponsorship

• A process of selling and buying

• An affinity marketing that provides certain rights and benefits to the buyer or sponsor

• A marketing tool that helps to increase brand’s awareness

A person / an organisation that supports a person / an organisation by giving encouragement such as fund.

• Sponsee

• Sponsor

Sponsee is a person who is sponsored by an individual or an organisation.

• True

• False

Something that cannot be sponsored

• Financial sponsors

• Friendship sponsors

• Media sponsors

• In-Kind sponsors

Things that can be sponsored

• Promotional partnerships

• Media sponsors

• Financial sponsors

• All of the above

There are 4 types of sponsorships

• True

• False

Choose 1 disadvantage of Sponsorship

• Promoting brand’s image

• Enhances customer relationships

• High cost / expensive

• Increases brand awareness

Types of sponsorship: Individual, Group and Team.

• True

• False

Choose 1 example of Sport Sponsorship

• A brand logo printed on a team’s jersey

• University sponsorship

• Olympic games campaign

• Donation

Individual, Group and Team is part of the

• Sport sponsorships

• Types of sponsorships

• Benefits of sponsorships

• Degree of sponsorships