Marketing 1.05

Liza has always wanted a horse, and she has finally saved enough money to buy one very soon. In marketing terms, Liza is a

• market segment

• resource

• traget group

• market

When examining a market, marketers primarily notice its

• records

• leaders

• categories

• merchants

When using mass marketing, marketers seek to appeal to the __________ market.

• entire

• local

• loyal

• teen

Marketers divide their markets by grouping customers according to their

• differences

• hobbies

• occupations

• similarities

Sorting customers by their physical and social characteristics is called _________ segmentation.

• psychographic

• demographic

• behavioral

• statistical

The customer characteristic that reflects where customers fit in the day-to-day buying routine is known as

• socioeconomic status

• origin or heritage

• personal belief

• life stage

Geographic segmentation is dividing a market by where customers are

• working

• born

• living

• educated

Jackie is interested in predicting what special events result in higher demand for chocolate candy. She should conduct behavioral segmentation based on

• occasion response

• rate of use

• benefits derived

• loyalty response