Marketing Plan

Marketing Plan

11th - 12th Grade

20 Qs

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Marketing Plan

Marketing Plan

Assessment

Quiz

Business

11th - 12th Grade

Practice Problem

Medium

Created by

Veronica Chavarria

Used 347+ times

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20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

PEST analysis is used in what element of the marketing plan?

Cost

Competitor analysis

Current market

Marketing strategy

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The 4 P's of the marketing mix are

Product, Place, Price, Possession

Product, Place, Price, Promotion

Product, Place, Price, Prescription

Product, Price, Promotion, Process

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is NOT an element of the marketing plan?

Cost

Market position

Competitor analysis

They are all elements of a marketing plan

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does PEST stand for?

Political, Economic, Stability, Technological

Political, Economic, Strengths, Technological

Political, Economic, Social, Technological

Political, Economic, Social, Threats

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How a company will make customers aware of its products/services

Product and Service Plan

Industry Overview

Growth Plan

Marketing Plan

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A brief account of the key points contained in a marketing plan

Executive Summary

Mission Statement

Company Description

Vision Statement

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The specific aspirations or purpose of a company; the major goals it will try to reach.

Vision Statement

Mission Statement

Company Description

Executive Summary

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