CONSUMER BEHAVIOR QUIZ 1

the study of individuals, groups, or organization and the process they use to select, secure, use, and dispose of product, services, experiences or ideas to satisfy needs and the impacts these processes have on the consumer and society.

• Consumer

• Behavior

• Consumer Behavior

• Consumerism

Successful marketing decisions require organizations to collect information about the specific consumers involve in the ______________ at hand.

is a marketing decision based on explicit consumer behavior theory, assumption, and research are more likely to be successful than those based on hunches or intuition, and thus they create a competitive advantage.

It exist to develop, interpret, and implement policies designed to protect and aid consumers.

• regulatory policy

• social marketing

• informed individual

• marketing strategy

It is the application of marketing strategies and tactics to alter or create behaviors that have a positive effect on the targeted individuals as a whole.

• regulatory policy

• social marketing

• informed individual

• marketing strategy

_____________is the difference between all the benefits derived from a total product and all the costs acquiring those benefit

• regulatory policy

• social marketing

• customer value

• marketing strategy

_________________ it Involve determining the product features, price, communication, distribution, and services that will provide customers with superior values

• regulatory policy

• total value

• customer value

• marketing strategy

______________requires a thorough understanding of a consumption process of potential customers.

• market analysis

• total value

• customer value

• marketing strategy

_________is a portion of a larger market whose needs differ somewhat from the larger market

_______________________the segments of the larger market on which we will focus our marketing effort. This decision is based on our ability to provide selected segments with superior customer value at a profit