Marketing Practicum review

The plan for using product, price, place, and promotion to market a specific product or

group of products is its

• marketing concept

• marketing-information management

• promotional mix

• marketing mix

Which of the following is an example of a good?

• Athletic shoes

• Tax preparation

• lawn care

• manicure

Which of the following decisions is included in promoting a product?

• determining where to locate manufacturing plants and stores

• how to inform people about the product and where to buy it

• planning the shipping and warehousing of the product

• determining whether to offer a good, service, or idea

Another name for marketing research is

. .

• channel management

• market planning

• marketing-information management

• product/service management

A clock manufacturer turns plastic, metal, and various electronics into grandfather

clocks. This is an example of

• information utility

• time utility

• place utility

• form utility

Which of these is an example of selling?

• providing customer service

• determining the price of a product

• advertising a new product

• deciding which products to offer

By persuading people to buy goods and services, marketing

• increases the prices of products sold

• decreases the number of goods and services available

• reduces competition for the goods and services

• creates a positive cycle of economic growth

Which of the following items is generally found in the business description portion of a

marketing plan?

• executive summary

• marketing goals

• product strategies

• vision statement

The specific activities a company performs to carry out agreed-upon marketing

strategies are

.

• sales goals

• price strategies

• marketing tactics

• marketing goals

The goal of product positioning is to

• convince customers that the product is better than the competition in some way

• determine the type of customers to whom the product will be marketed

• define the tactics to be used to market the product

• identify the best opportunities for making new and repeat sales