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Marketing Practicum review

Authored by Marcia Sonora

Business

1st Grade

Used 2+ times

Marketing Practicum review
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The plan for using product, price, place, and promotion to market a specific product or

group of products is its

marketing concept

marketing-information management

promotional mix

marketing mix

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of a good?

Athletic shoes

Tax preparation

lawn care

manicure

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following decisions is included in promoting a product?

determining where to locate manufacturing plants and stores

how to inform people about the product and where to buy it

planning the shipping and warehousing of the product

determining whether to offer a good, service, or idea

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Another name for marketing research is

. .

channel management

market planning

marketing-information management

product/service management

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A clock manufacturer turns plastic, metal, and various electronics into grandfather

clocks. This is an example of

information utility

time utility

place utility

form utility

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of these is an example of selling?

providing customer service

determining the price of a product

advertising a new product

deciding which products to offer

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

By persuading people to buy goods and services, marketing

increases the prices of products sold

decreases the number of goods and services available

reduces competition for the goods and services

creates a positive cycle of economic growth

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