CBI Quizz

1)     Hygiene factors are associated with which writer?

• a)     Douglas McGregor

• a)     Abraham Maslow

• a)     Frederick Hertzberg

• a)     F. W. Taylor

2) The term marketing refers to:

• New product concepts and improvements

• Advertising and promotion activities

• A philosophy that stresses customer value and satisfaction

• Planning sales campaigns

 

3)   Period of the 1950s-1980s was characterised by a more advanced focus on ___________.

• Society and ethics

•   Personal selling

• Physical production

• Customers’ needs

4) What is a PDP?

• Personal Development Plan

• People Development Plan

• Personnel Development Plan

• Personal Development Payment

5) _________ is the combined output of goods and services in a particular nation.

• Price inflation

• Wage inflation

• Gross Domestic Product (GDP)

• Expert quota controls and duties

 

6) Which of the following is a stage in the buyer decision process?

• Need recognition

• Information search

• Evaluation of alternatives

• All of the above

7) What is the term Tuckman uses for reaching consensus as a group?

• Storming

• Performing

• Forming

• Norming

8) What does the situational theory of leadership emphasise?

• Personality traits

• Events

• Environment

• Political situation

9) What does CRM stand for?

• Consumer relations management

• Consumer returns management

• Customer relationship management

• Customer relationship marketing

10) How is power derived from status or position in an organisation termed?

• Referent

• Legitimate

• Reward

• Expert