Web Based Writing

Who is your primary audience?

• Probably existing customers

• Anyone in the world

• People who are searching for you

Who are your secondary audience?

• Existing customers

• People who might want to become customers

• People who are just surfing the net

Which of these best describes the 'inverted pyramid' model?

• Tangential information, supporting details, important information

• Important information, tangential details, supporting details

• Most important information, supporting details, least important or tangential information

Which is better, calm or equanimity?

• Calm because it's more likely readers will understand it

• Equanimity because it demonstrates better vocabulary skills

• Either is good depending on the audience

Why should you stick to active voice (select all correct answers)

• It's more engaging

• It identifies the actor clearly

• It's shorter

Why should you show not tell (select all correct answers).

• It's more interesting

• It gives the reader more information

• You shouldn't

• It's good for SEO

If you have to use insider terms (jargon) what's the best way to deal with it?

• Explain the words clearly

• Delete the terms

• Use hyperlinks to explanations

Generally speaking, is it good to vary your vocabulary?

• Yes

• No

When should you NOT vary vocabulary?

• With 'key' terms

• With difficult words

• With hyperlinks

How can you make text scannable? (select all correct answers)

• Use bulleted lists

• Use white space

• Use hyperlinks

• Divide content into sections