Select the 2 advantages of branding

A business can save money on marketing once the product becomes a household name.

Higher prices can be charged when consumers become loyal to the brand.

It means businesses don't have to make new items.

The business can change its name if it wants to.

Which two of the following are advantages of branding

A business can save money on marketing once the product becomes a household name.

Higher prices can be charged when consumers become loyal to the brand.

It means businesses don't have to make new items.

The business can change its name if it wants to.

A catchphrase that evokes some kind of feeling about the company and the product.

A unique design symbol that helps identify the company visually.

The typography used on signage.

A short piece of text, usually in larger type, designed to be the first words the audience reads.

Which is the most accurate definition of the term 'Branding'?

The aims and values of a business and how this is communicated to customers

The logo and colours a business has which are recognisable to customers

The advertising of a product on TV

How the business meets the needs and wants of the target market

Which of the following is NOT an important factor in Branding a business?

Communicating the business aims and objectives

Adding value to the product or service

What does the term 'Added Value' mean?

The price that the product/service is sold at less the cost of producing it

Giving a free gift with the purchase of a product

Charging more for better packaging of a product

Special offers to customers to sell more products

Which 3 of the below are part of the Walkers logo branding?

It has the colours red and yellow

It has the word 'Walkers' wrapped around the middle

Why is it important to have a range of products? Choose 2

Not everyone likes the same thing

More choice of products for customers

It's not. It is best to just stick to one

Why is it important to have a range of products? Choose 2

Risk is spread if something goes wrong

So that no other business can enter the market

What do businesses do to help us remember their brands? Choose 2

Nothing. A good business doesn't need to use gimmicks

Branding

Authored by sajid shah

Business

10th Grade

Used 8+ times

AI Actions

Add similar questions

Adjust reading levels

Convert to real-world scenario

Translate activity

More...

Content View

Student View

30 questions

Show all answers

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

A mark or design placed on a product to identify it is...

brand

brand position

brand loyalty

benefit

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

a. Branding mechanisms include all of the following EXCEPT:

Brand mark

The Fair Trade Act

Trademark

Logo

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Shelly will only buy Starbucks coffee is an example of

brand position

brand loyalty

brand identity

visual symbol

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

What is used to protect a good so it cannot be copied?

service mark

trademark

brand mark

logo

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which the following is unbranded products with little or no promotion and plainly packaged?

brand recognition

brand preference

generic items

none of these answers are correct

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Tony the Tiger, the Energizer Bunny, and the GEICO Geco are examples of

brand names

trade characters

brand characters

brand recognition

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

who are these guys a trade character for?

Rice Krispies

Fruit Loops

Captain Crunch

Coco Puffs

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Continue with Google

Continue with Email

Continue with Classlink

Continue with Clever

or continue with

Microsoft

Apple

Others

Already have an account?

Similar Resources on Wayground

25 questions

UH 6 BANK SENTRAL

Quiz

•

10th Grade

25 questions

Photoshop Basics Quiz 1

Quiz

•

9th - 12th Grade

25 questions

Chapter 1 Test Principles of Business, Finance, Marketing, Operation and Management

Quiz

•

9th - 12th Grade

25 questions

SOCI & SOFP

Quiz

•

10th - 12th Grade

25 questions

Business Review Part 1

Quiz

•

9th - 12th Grade

26 questions

Vocabulary Set 2

Quiz

•

9th - 12th Grade

25 questions

Application Software

Quiz

•

9th - 12th Grade

30 questions

Digital Media - Photoshop Tools and Shortcuts

Quiz

•

9th - 12th Grade

Popular Resources on Wayground

8 questions

2 Step Word Problems

Quiz

•

KG - University

20 questions

Comparing Fractions

Quiz

•

4th Grade

15 questions

Fractions on a Number Line

Quiz

•

3rd Grade

20 questions

Equivalent Fractions

Quiz

•

3rd Grade

25 questions

Multiplication Facts

Quiz

•

5th Grade

10 questions

Latin Bases claus(clois,clos, clud, clus) and ped

Quiz

•

6th - 8th Grade

$fractions$

22 questions

fractions

Quiz

•

3rd Grade

7 questions

The Story of Books

Quiz

•

6th - 8th Grade

Discover more resources for Business

13 questions

BizInnovator Startup - Experience and Overview

Quiz

•

9th - 12th Grade

17 questions

4 P's of Marketing

Lesson

•

9th - 12th Grade

15 questions

Money Management I

Quiz

•

10th - 12th Grade

17 questions

Objective 1.02 Marketing Functions Review Assignment

Quiz

•

10th Grade

Branding

A mark or design placed on a product to identify it is...

a. Branding mechanisms include all of the following EXCEPT:

Shelly will only buy Starbucks coffee is an example of

What is used to protect a good so it cannot be copied?

Which the following is unbranded products with little or no promotion and plainly packaged?

Tony the Tiger, the Energizer Bunny, and the GEICO Geco are examples of

who are these guys a trade character for?

who are is this a trade character for?

who are is this a trade character for?

The part of the print advertisement that shows the logo of the advertiser.

Access all questions and much more by creating a free account

Similar Resources on Wayground

Popular Resources on Wayground

Discover more resources for Business