Branding

A mark or design placed on a product to identify it is...

• brand
• brand position
• brand loyalty
• benefit

a. Branding mechanisms include all of the following EXCEPT:

• Brand mark

• The Fair Trade Act

• Trademark

• Logo

Shelly will only buy Starbucks coffee is an example of

• brand position
• brand loyalty
• brand identity
• visual symbol

What is used to protect a good so it cannot be copied?

• service mark
• trademark
• brand mark
• logo

Which the following is unbranded products with little or no promotion and plainly packaged?

• brand recognition
• brand preference
• generic items
• none of these answers are correct

Tony the Tiger, the Energizer Bunny, and the GEICO Geco are examples of 

• brand names 
• trade characters
• brand characters
• brand recognition

who are these guys a trade character for?

• Rice Krispies

• Fruit Loops

• Captain Crunch

• Coco Puffs

who are is this a trade character for?

• Rice Krispies

• Fruit Loops

• Captain Crunch

• Coco Puffs

who are is this a trade character for?

• Starkist Tuna

• Chicken of the Sea

• Bumble Bee

• Wild Planet

The part of the print advertisement that shows the logo of the advertiser.

• Copy

• Headline

• Illustration

• Signature