Select the 2 advantages of branding

A business can save money on marketing once the product becomes a household name.

Higher prices can be charged when consumers become loyal to the brand.

It means businesses don't have to make new items.

The business can change its name if it wants to.

Which two of the following are advantages of branding

A business can save money on marketing once the product becomes a household name.

Higher prices can be charged when consumers become loyal to the brand.

It means businesses don't have to make new items.

The business can change its name if it wants to.

A catchphrase that evokes some kind of feeling about the company and the product.

A unique design symbol that helps identify the company visually.

The typography used on signage.

A short piece of text, usually in larger type, designed to be the first words the audience reads.

Which is the most accurate definition of the term 'Branding'?

The aims and values of a business and how this is communicated to customers

The logo and colours a business has which are recognisable to customers

The advertising of a product on TV

How the business meets the needs and wants of the target market

Which of the following is NOT an important factor in Branding a business?

Communicating the business aims and objectives

Adding value to the product or service

What does the term 'Added Value' mean?

The price that the product/service is sold at less the cost of producing it

Giving a free gift with the purchase of a product

Charging more for better packaging of a product

Special offers to customers to sell more products

Which 3 of the below are part of the Walkers logo branding?

It has the colours red and yellow

It has the word 'Walkers' wrapped around the middle

Why is it important to have a range of products? Choose 2

Not everyone likes the same thing

More choice of products for customers

It's not. It is best to just stick to one

Why is it important to have a range of products? Choose 2

Risk is spread if something goes wrong

So that no other business can enter the market

What do businesses do to help us remember their brands? Choose 2

Nothing. A good business doesn't need to use gimmicks

Branding

Authored by sajid shah

Business

10th Grade

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MULTIPLE CHOICE QUESTION

2 mins • 1 pt

A mark or design placed on a product to identify it is...

brand

brand position

brand loyalty

benefit

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

a. Branding mechanisms include all of the following EXCEPT:

Brand mark

The Fair Trade Act

Trademark

Logo

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Shelly will only buy Starbucks coffee is an example of

brand position

brand loyalty

brand identity

visual symbol

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

What is used to protect a good so it cannot be copied?

service mark

trademark

brand mark

logo

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which the following is unbranded products with little or no promotion and plainly packaged?

brand recognition

brand preference

generic items

none of these answers are correct

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Tony the Tiger, the Energizer Bunny, and the GEICO Geco are examples of

brand names

trade characters

brand characters

brand recognition

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

who are these guys a trade character for?

Rice Krispies

Fruit Loops

Captain Crunch

Coco Puffs

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Branding

A mark or design placed on a product to identify it is...

a. Branding mechanisms include all of the following EXCEPT:

Shelly will only buy Starbucks coffee is an example of

What is used to protect a good so it cannot be copied?

Which the following is unbranded products with little or no promotion and plainly packaged?

Tony the Tiger, the Energizer Bunny, and the GEICO Geco are examples of

who are these guys a trade character for?

who are is this a trade character for?

who are is this a trade character for?

The part of the print advertisement that shows the logo of the advertiser.

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