MICE (Preliminary Examination)

Activities of persons traveling to and staying in places outside their usual environment.

• Industry

• Tourism

• Hotel

Are organizations established to generate profit and provide financial return to their owners.

• Professional Conference Organizer

• Employees

• Corporations

Acts as a center body to facilitate growth whether it is government or privately owned to solicit visitors and MICE events into the country.

• MICE

• ACT

• CVB

A local service organization that provide consulting services, creative events and exemplary management of logistics based on an in-depth knowledge of the destination..

• DMC

• PEO

• PCO

An event where the primary activity of the attendees is to attend educational sessions, participate in meetings/discussion, socialize.

• Meetings

• Convention

• Incentive travels

What does the “I” in MICE means?

• Incentive travels

• Inventory

• International congress

Negative environmental impact of MICE.

• Employment

• Greenhouse gases emission

• Direct revenue

Are usually not-for-profit organizations and can be formed at a national, regional, or even international level.

• Convention

• Association

• Corporation

One of the factors influencing MICE Industry.

• Biodiversity

• Convention

• Economic downturn

Mainly serve as a good substitute for recession-prone exhibitors and attendees.

• Virtual events

• Meetings

• Convention