E OBJ 3.02 MC

A unique selling proposition is an attribute of your product or brand that

• relates only to your pricing strategy.

• separates your business from competitors.

• can be found anywhere.

• shows why customers should buy elsewhere.

The benefit that a USP communicates to a customer is

• one of a kind.

• nonspecific.

• tangible.

• monetary.

A USP can improve the performance of a work team by

• providing a common goal.

• building a lasting reputation.

• creating a unique product.

• cutting through advertising clutter.

Many companies use a USP as part of their overall __________ strategies.

• positioning

• diversification

• market dominance

• market segmentation

Your target market is “poor” college students, so you base your USP on value pricing. This is an example of a USP that is

• difficult to communicate.

• meaningful to the customer.

• desirable and urgent.

• fulfillable.

If you change your company’s USP, customers are likely to

• become confused.

• become more loyal.

• purchase more products.

• become angry.

Which of the following is an effective way to conduct research on your company’s target market:

• Hiring an accounting firm

• Advertising in the newspaper

• Talking to young people

• Brainstorming with your staff

Ranking your company in relationship with your competitors helps you determine

• how your company is unique.

• methods for copying them.

• coming trends in your industry.

• how to correct your weaknesses.

“Our video will improve your golf swing in just 14 days—or your money back.” This USP is related to the

• offer and guarantee.

• guarantee and placement.

• product and pricing strategy.

• offer and placement.