BST 2018 Catholic Trials

Laura's business is featured in an online news article.

Which element of the promotion mix is this an example of?

• Publicity

• E-marketing

• Sales promotion

• Relationship marketing

Which of the following is a transformed resource in a business manufacturing clocks?

• Clocks

• Customers

• Employees

• Facilities

Which of the following would improve a business profitability in the short term?

• Purchasing new machinery

• Increasing wages to attract a better staff

• Reducing prices to increase market share

• Using a new supplier who can provide inputs at lower prices

Which of the following stakeholders are primarily concerned with the working conditions of its members?

• Unions

• Employees

• Employer associations

• Government Organisations

Which of the following are features of the marketing approach?

• Mass production and aggressive marketing techniques

• Customer satisfaction and corporate social responsibility

• Strong focus on advertising and manufacturing quality products

• Satisfying customer needs and developing long term relationships with employees

A business uses email to invoice customers.

This is an example of which strategy?

• Outsourcing

• Inventory management

• Established technology

• Leading edge technology

Which of the following is part of the development process of human resource management?

• Managing payroll

• Running an induction program

• Interviewing suitable candidates

• Advertising for current positions

A business would like to finance a project at the lowest cost.

Which of the following sources of finance

would best achieve this objective?

• Mortgage

• Overdraft

• New shares

• Retained profits

What are TWO impacts of implementing an autocratic leadership style?

• Quicker decision-making process and decreased employee input

• Decreased worker satisfaction and higher levels of staff engagement

• Increase in the number of workplace accidents and lower abseetism rates

• Improvement in abseetism rates and increased consultation between managers and staff

When is a consumer entitled to a refund under the Competition and Consumer Act (2010)?

• The consumer damages the product after it has been purchased.

• The product does not match the description in an advertisement.

• The consumer changes their mind and wants to return the product.

• The consumer has found the same product for a lower price at another store.