Marketing Chapter 5

What is the MkIS element when asking the following question: How and when should the info be made available for most effective use?

• Input

• Storage

• Analysis

• Output

• Decision-Making

What is the MkIS element when asking the following question: What methods should be used to organize and study the info to make effective marketing decisions?

• Input

• Storage

• Analysis

• Output

• Decision-Making

What is the MkIS element when asking the following question: What info is needed to develop and implement the marketing strategy?

• Input

• Storage

• Analysis

• Output

• Decision-Making

What is the MkIS element when asking the following question: What ways should the info be used to improve marketing?

• Input

• Storage

• Analysis

• Output

• Decision-Making

What is the MkIS element when asking the following question: How should the info be maintained so it is usable and easy to access when needed?

• Input

• Storage

• Analysis

• Output

• Decision-Making

The first step in implementing a marketing research study is to define the _____.

The second step in implementing a marketing research study is to _____ the situation.

The third step in implementing a marketing research study is to develop a _____-collection procedure.

The fourth step in implementing a marketing research study is to gather and _____ information.

The fifth step in implementing a marketing research study is to propose a _____.