Marketing 1 Chapter 2 Review

Age, gender, ethnic background, income

• Demographics

• Psychographics

• Geographics

• Behavior

Analysis of outside influences on an organization

• SWOT

• PEST

A combination of 4 strategies used to market a product.

• Promotional Mix

• Marketing Mix

Alert to changes in laws and regulations

• Marketing Stretegies

• Evaluation and Control

• External Opportunities

• Objectives

Information about where people live.

• Demographics

• Psychographics

• Geographics

• Behavior

Brief overview of the entire marketing plan

• Objectives

• Executive Summary

• Marketing Strategies

• Evaluation and Control

Separating large groups into smaller based on characteristics

• Market Segmentation

• SWOT

• PEST

• External Opportunities

Putting a marketing plan into action and managing it

• Marketing Strategies

• Implementation

• Evaluation

• Control

Money left after taking out taxes

• Discretionary Income

• Disposable Income

Geographic, demographic, psychographic data

• PEST

• SWOT

• Customer Profile

• Analysis