Global Marketing Revision

What is value in the context of business?

• Value = Benefits-Efforts-Risks-Price

• The health and well-being of the company

• The number of employees

• All of them

What is the primary task of any business?

• To have the largest head office

• To have as many employees as possible

• To minimize expenses and maximize profits

• To expand its international networks

What are Hofstede's cultural dimensions?

• There are five: power distance, individualism, masculinity, uncertainty

  avoidance and time orientation

• There are five: power distance, individualism, masculinity, uncertainty

  avoidance and indulgence

• There are seven: power distance, individualism, masculinity, uncertainty

  avoidance, time orientation, indulgence and serenity

• There are six: power distance, individualism, masculinity, uncertainty

  avoidance, time orientation and indulgence (GOOD ONE)

What is the PESTEL analysis ?

• Micro-environment factors

• Macro-environment factors

• Marketing factors

• International factors

What is the value of a product in correlation with its price?

• Because sellers set a reasonable price

• Because inflation adjusts prices and value

• The value of a product does not correlate with its price !

• Supply and demand

What dimension of Hofstede’s model is related to the view that a company

has towards current and future challenges and the necessity of adapt to

them?

• Individualism / Collectivism.

• Power distance.

• Long-term orientation.

• Uncertainty avoidance.

What is the second method for analyse the macro and micro environment?

• SWOT

• Marketing Mix

• PESTEL

• EPRG

What can be a threat nowadays of globalisation

• a war

• a crash or some political movement

• a shortage

• moral impact of more powerful economies

Globalization mostly operates in the interest of

• Less Economically Developed Countries

• Developing Countries

• Environment

• Developed Countries

What are the 3 general criteria for choosing a country of internationalization ? (multiple choice)

• All of the answers below

• what is the political situation in the target country

• what is the geographical position of the target country ?

• what is the demographic of the target country ?