Product Life Cycle

Which is not a stage of the product life cycle?

• Product development

• Introduction

• Decline

• Maturity

• Competitive growth

In this stage:

•Begins when the company develops a new-product idea

•Sales are zero

•Investment costs are high

•Profits are negative

• Product development

• Introduction

• Growth

• Maturity

• Decline

In this stage:

•Low sales

•High cost per customer acquired

•Negative profits

•Innovators are targeted

•Little competition

• Product development

• Introduction

• Growth

• Maturity

• Decline

In this stage:

•Low sales

•High cost per customer acquired

•Negative profits

•Innovators are targeted

•Little competition

• Product development

• Introduction

• Growth

• Maturity

• Decline

In this stage:

•Rapidly rising sales

•Average cost per customer

•Rising profits

•Early adopters are targeted

•Growing competition

• Product development

• Introduction

• Growth

• Maturity

• Decline

In this stage:

•Sales peak

•Low cost per customer

•High profits

•Middle majority are targeted

•Competition begins to decline

• Product development

• Introduction

• Growth

• Maturity

• Decline

In this stage:

•Declining sales

•Low cost per customer

•Declining profits

•Laggards are targeted

•Declining competition

• Product development

• Introduction

• Growth

• Maturity

• Decline

Which stage has rapid sales?

• introduction

• maturity

• decline

• growth

Which stage has lots of competitors?

• growth

• maturity

• introduction

• decline

Which of the following is a true statement about the introduction stage of the product life cycle:

• Profits are usually nonexistent.

• Costs are low.

• c. Sales growth is exploding.

• There is intense competition