Marketing Applications (U1): LAP-MK-015 Posttest B

Which of the following is a true statement about company goals:

• They can't be accomplished without employees' dedication

• They are the same at every company

• All company goals are general

• They are important only for new companies

April is not distracted by personal business or low-priority job duties while she is at work. What employee action does this illustrate?

• Using the right equipment

• Staying on task

• Staying organized

• Using supplies wisely

Wayne keeps his work area neat, so he can focus on his job without being surrounded by chaos. What employee action does this illustrate?

• Showing up on time

• Meeting deadlines

• Staying organized

• Observing safety standards

Lesli always uses the blade guard on the machine she uses at work, so no one will accidentally get hurt. What employee action does this illustrate?

• Having thorough product knowledge

• Resolving customer complaints

• Keeping promises to customers

• Observing safety standards

How can employees help companies achieve goals by their attendance at work?

• By planning vacation time wisely

• By arriving no more than 10 minutes late

• By using the right equipment

• By not wasting office supplies

How should employees approach deadlines at work?

• They should set them only for themselves

• They should take them very seriously

• They should meet them some of the time

• They should not worry about them

Having thorough product knowledge may help the company achieve what goal?

• Achieving stability

• Decreasing customer service

• Increasing sales

• Supporting a cause

Krista always makes sure she follows up with her customers and resolves their complaints. She knows that providing good customer service can help her company achieve its goals, specifically

• supporting a cause

• minimizing costs

• expanding

• projecting a certain image

When Aaron tells a customer on the phone that he has a product in stock, he’s sure to double check that the product will really be there when the customer comes in to buy it. What employee action does this illustrate?

• Keeping promises to customers

• Tailoring communication to the target market

• Having thorough knowledge of operating procedures

• Following up on and resolving complaints/problems

Keeping track of what’s selling may help you

• support a cause

• spot product trends

• avoid doing inventory

• project a certain image