Marketing Assessment Review

Which of the following are not part of the 4 P's of marketing?

• Product

• Place

• Performance

• Pricing

• Promotion

Determining the best ways for customers to locate, obtain, and use the products and services of an organization is:

• promotion

• distribution

• pricing

• selling

Communicating directly with potential customers to determine and satisfy their needs is:

• selling

• promotion

• product and service management

• pricing

The specific group of consumers who have similar wants and needs is called:

• consumers

• marketing mix

• psychographics

• target market

The specific sequence of steps consumers follow to make a purchase is known as the:

• marketing mix

• marketing orientation

• consumer decision-making process

• marketing strategy

Buying motives include emotional and rational buying motives. True or False.

• True

• False

The best definition of marketing is:

• promotion and selling

• producing and distributing products and services to customers.

• finding customers and convincing them to buy your products.

• All are partial, but none of the aboe.

Which of the following is an example of a rational buying motive?

• love

• fear

• economy

• self-image

True or False. Services are intangible?

• True

• False

True or False. Most new products introduced by companies are not totally new, but are improvements on existing products.

• True

• False