Marketing Assessment Review

Marketing Assessment Review

9th - 12th Grade

23 Qs

quiz-placeholder

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Marketing Assessment Review

Marketing Assessment Review

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

Chris Fenske

Used 8+ times

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23 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following are not part of the 4 P's of marketing?

Product

Place

Performance

Pricing

Promotion

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Determining the best ways for customers to locate, obtain, and use the products and services of an organization is:

promotion

distribution

pricing

selling

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Communicating directly with potential customers to determine and satisfy their needs is:

selling

promotion

product and service management

pricing

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The specific group of consumers who have similar wants and needs is called:

consumers

marketing mix

psychographics

target market

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The specific sequence of steps consumers follow to make a purchase is known as the:

marketing mix

marketing orientation

consumer decision-making process

marketing strategy

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Buying motives include emotional and rational buying motives. True or False.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The best definition of marketing is:

promotion and selling

producing and distributing products and services to customers.

finding customers and convincing them to buy your products.

All are partial, but none of the aboe.

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