SEM I Unit 6: Product Marketing

The research a company performs during the product development process in order to determine its own resources, how long the production process will take, what supplies are needed, and how much these supplies will cost

• Internal research

• Advertising

• Consumer Awareness

• Operational Costs

A type of promotion that delivers a generic message to a large group of people

• Advertising

• Consumer awareness

• Operational costs

• Promotion mix

The degree to which the consumer is aware that the product exists

• Consumer awareness

• Operational costs

• Promotion mix

• Overall demand

How much it will cost to manufacture the product

• Operational costs

• Promotion mix

• Overall demand

• Product mix

A combination of promotional techniques a company chooses to use to promote their products

• Promotion mix

• Overall demand

• Product mix

• External research

How many members of their a target market will purchase the product and how frequently they will buy it

• Overall demand

• Product mix

• External research

• Distribution channels

The assortment and variety of products a company offers

• Product mix

• External research

• Distribution channels

• Profit

The research a company performs during the product development process which consists of performing secondary market research, surveying members of their target market, and analyzing the existing competition for the product concept

• External research

• Distribution channels

• Profit

• Consumer goods

The route a product takes from the manufacturer to the consumer

• Distribution channels

• Profit

• Consumer goods

• Protocol

The money a company has left over from the sale of a commodity after all manufacturing and promotional costs are paid for

• Profit

• Consumer goods

• Protocol

• Visual merchandising