SEM Marketing Terms

Describes where the product will be available and includes logistics, location, and channels of distribution

• Place

• Product

• Promotion

• Price

This is directly offered to the customer

• Place

• Product

• Promotion

• Price

When customers or consumer become repeat customers this is called...

• loyalty

• branding

• marketing mix

• competition

A product that is created from a core product is called...

• a movie

• clothing

• ancillary product

• sponsorship

The main product that is for sale is called...

• ancillary product

• core product

• consumer

• disposable income

The promotion of a company in association with a property by funding a project or product in exchange for advertising is called...

• endorsement

• sponsorship

• recommendation

• product tie-in

When one industry will use another industry to promote it's product, it is called...

• product tie-in

• cross-promotion

• royalty

• ancillary product

Things that people desire based on personality, experiences, or information about a product

• needs

• wants

• royalty

• loyalty

Payment for material that is copywritten, or legally declared as belonging to a creator is called...

• royalty

• cross promotion

• sponsorship

• revenue stream

Approval or support for a product or service by a celebrity is called...

• endorsement

• sponsorship

• loyalty

• sales marketing