PM12-04 | Promotion

It is the complex and expensive part of the marketing mix, it involves communicating to customers and influencers.

• Place

• Product

• Place

• Promotion

Which type of promotion sends product offers and information directly to the potential customer, via mail or email?

• Direct Marketing

• Interactive Marketing

• Sales Promotion

• Personal Selling

This type of promotion is also defined as trigger-based or event-based marketing. It builds long-term relationships with customers using two-way communication, especially online.

• Direct Marketing

• Interactive Marketing

• Advertising

• Customer Service

Which type of promotion entices customers with the use of offers, free samples, gifts, competitions, packaging and point-of-sale displays?

• Interactive Marketing

• Customer Service

• Public Relations

• Sales Promotion

In the IMC Process, choosing media can be personal or nonpersonal. Which of the following is not a nonpersonal type of communication?

• Television

• Newspaper

• Billboard

• Text Message

It is the use of a combination or promotional tools, each one with a specific role and purpose in delivering the brand message.

• Integrated Marketing Communication

• Interactive Marketing Communication

• Intentional Marketing Communication

• International Marketing Communication

A type of promotion that provides customers the personal service and information about the product; offers updates, and special deals.

• Public Relations

• Direct Marketing

• Customer Service

• Personal Selling

Type of promotion that interacts with customers face to face and tailor sales messages to their needs.

• Personal Selling

• Customer Service

• Public Relations

• Interactive Marketing

This type of promotion generates positive interest in the company by sponsoring events, and charities, or pitching news content to media.

• Sales Promotion

• Public Relations

• Customer Service

• Direct Selling

Type of promotion that runs ad campaigns through media channels most likely to reach target market, and stick to budget appropriate for the product.

• Sales Promotion

• Advertising

• Direct Marketing

• Customer Service