AU5 - week 4 - typography

Sans means:

• without

• with

character spacing - the space between individual characters

character spacing - the space between all characters

A design principle that tells you where to look first and where to go next.

Which font is a serif font?

• Helvetica

• Times New Roman

These fonts are decorative in nature and should be used only for small amounts of text, like headers, titles, etc.

• serif fonts

• sans serif fonts

• display fonts

Which font style is better better readable on displays?

• display fonts

• sans serif fonts

• serif fonts

A part of a book that contains all the information about the publication, like the year and place of publishing, the name of the publisher, the full name of the book, etc.

• colophon

• half title

• frontispiece

• vignette

A strip of paper wrapping around the book.

• belly band

• flap

• book jacket

• dummy

______________ is the spacing between lines.

• leading

• leeding

• laeding

• landing