
Pd 4 Ch. 8 Marketing Essentials Communication
Authored by Kim Kinggard
Business
9th - 12th Grade
Used 11+ times

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30 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which way does communication go in outbound marketing
communication?
In
Out
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Marketing Communication can also be described as.....
Aesthetics
Marketing information
Promotion
Public Relations
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Marketing Communication consists of
Advertising and sales promotion
Personal selling and direct marketing
Public relations and technology
All of the above
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What do barriers do in communication?
Temporarily block and make it go away.
Prevent
Prevent
Stop
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the first step in a Marketing communication plan?
Research into brands, markets & competition
Research into consumers, products & competition
Research into brands, products & target audience
Research into consumers, products & markets
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In regards to marketing, a "market" is....
Where you buy groceries
Where you go shopping
A group of businesses selling the same product.
A group of customers interested in selling/buying a product.
7.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
What is Integrated Marketing Communication?
All print, online, and other forms of public communication
Different forms of online communication
The amount of time requires to produce an advertisement
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