Pd 4 Ch. 8 Marketing Essentials Communication

Which way does communication go in outbound marketing

communication?

• In

• Out

Marketing Communication can also be described as.....

• Aesthetics

• Marketing information

• Promotion

• Public Relations

Marketing Communication consists of

• Advertising and sales promotion

• Personal selling and direct marketing

• Public relations and technology

• All of the above

What do barriers do in communication?

• Temporarily block and make it go away.

• Prevent

• Prevent

• Stop

What is the first step in a Marketing communication plan?

• Research into brands, markets & competition

• Research into consumers, products & competition

• Research into brands, products & target audience

• Research into consumers, products & markets

In regards to marketing, a "market" is....

• Where you buy groceries

• Where you go shopping

• A group of businesses selling the same product.

• A group of customers interested in selling/buying a product.

What is Integrated Marketing Communication?

• All print, online, and other forms of public communication

• Different forms of online communication

• The amount of time requires to produce an advertisement

The most important part of listening is thinking about what you are going to say in reply.

• True

• False

Effective marketing communication outcomes normally result in which of the following?

• Purchase intentions

• Brand awareness

• Message comprehension

• All of the above

Example of elements in the communication process.

• Internet

• Sender

• Telephone

• None